Amazon saw an overall grocery sales bump when it integrated Whole Food’s brand in 2017. Whole Food’s 365 Everyday Value brand is now the number two best-selling private label brand on Amazon, just behind AmazonBasics. The food brand raked in $11 million in the few months it was available in 2017 on the website. This brings Amazon’s share of the online grocery market in the U.S. to 18%, which is double that of its closest competitor. Online grocery is only an estimated $2 billion market in the US, and is growing fast at nearly 60% a year. Will this growth rate continue in 2018?
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