Whole Food’s Brand, Amazon’s Most Powerful New Weapon

Amazon saw an overall grocery sales bump when it integrated Whole Food’s brand in 2017.  Whole Food’s 365 Everyday Value brand is now the number two best-selling private label brand on Amazon, just behind AmazonBasics. The food brand raked in $11 million in the few months it was available in 2017 on the website. This brings Amazon’s share of the online grocery market in the U.S. to 18%, which is double that of its closest competitor. Online grocery is only an estimated $2 billion market in the US, and is growing fast at nearly 60% a year. Will this growth rate continue in 2018?