From a proposed 45% tariff on goods imported from China to a potential partnership with Alibaba that would make it easier for small to medium-sized U.S. businesses to sell their goods into China, experts say many potential factors are in play over the next four years.
A new president and federal administration inevitably brings change for businesses in the United States and for foreign firms that sell to U.S. consumers. With the inauguration of Donald Trump as president on Friday morning, e-commerce could change, though no one’s quite sure how.
Because Trump is a Republican, it could mean more business-friendly policies that allow online retailers to grow, says Rachel Honoway, president of the board of directors at the Performance Marketing Association, a trade group that represents affiliate marketers.
“Republican politicians tend to be more business-friendly, developing fewer and sometimes even reducing regulations and taxes for businesses,” she says. “Based on Mr. Trump’s campaign promises, we believe we’ll see him follow in that tradition. This can create positive new opportunities for online retailers to capitalize on. Lower taxes, for example, gives e-commerce advertisers and publishers more money to invest back into their businesses.”
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