In October of 2017, Amazon launched its first trucking app called “Relay”. The app was launched quietly and is available for both Apple and Android devices. Relay is the first trucking app released by Amazon and is designed to make trips to Amazon warehouses faster and more efficient. Drivers are able to enter cargo information into the app before they arrive as a “pre-check in”. The actual application of Relay is narrow at the moment, as it is only used for deliveries to Amazon facilities. Will this streamlined process be the new normal as other eCommerce players try to keep up with Amazon?
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